Humans are hardwired for Community; no hardware needed here!
Salesforce communities is an online platform that allows employees, customers, and partners to get connected with relevant content, data, and business processes in one place. Organizations can create fully-branded, customized public or private communities according to your business needs. Communities allow you to communicate and collaborate with people outside your company such as: customers, partners, agencies, suppliers, vendors, job applicants, students, patients or anyone else who is critical to your business success.
The user’s first experience is the key to their future engagement — and you only get one chance to make a first impression.
You can create multiple communities within your organization based on your requirements. For example, you could create a community for customer support to reduce support cost, a channel sales community for partner deal support, a community for those who use your product or service for connecting and sharing ideas, and more!
Count your Benefits
An organization can have up to 50 communities. Your company can have a total of 30,000 user groups and users can join up to 300 groups. A Partner or Customer Community Plus can have 300,000 members. A customer community can have 10 million users.
How to plan for a community
Good planning will help you to make key decisions while you are setting up and customizing your community. You need to determine the exact business requirements of your community and for what types of users.
- Start by identifying the main use cases of the community you want to build, such as customer support, self-service, or marketing.
- Estimating the size of the community, will help you to determine your licensing requirements.
- You need to decide whether you want your community content publicly available for guest users without licenses, or not.
- Evaluate the available customization options, the following choices are available with communities:
Use Visualforce to customize the out-of-the-box community tabs:
Out-of-the-box branding themes, along with standard Salesforce tabs in your community, are there for you to use. In addition, you can use Visualforce to extensively customize your community’s appearance and leverage all of the capabilities of the Force.com platform. If using this option, you will need to have programming ability.
Use Community Builder with templates:
If you want to give your communities a rich and stylized look, you can use community builder with its pre-determined templates. These templates offer easy customization via an intuitive GUI, even if you have no programming experience or Force.com platform knowledge.
Experience the powerful features of Salesforce Communities!!
Extend any business process from sales, service, and marketing to supply chain and product development. You can also integrate data from any third-party system and present it to community members in a branded, mobile, and social environment.
Community automatically suggests you to connect with experts, groups, and content, based on each member’s unique interest and behaviour. In addition, it recommends groups and experts that have related interests and needs.
Customization and Branding:
This flexible and powerful platform enables you to customize community to reflect your brand and extend your online customer experience.
Community enables members to endorse each other for specific skills and expertise. Also, it provides a personal score to each member that reflects their participation.
Collaborate anywhere, from any device and run your business from your phone. It allows you to easily access communities even multiple communities from within the Salesforce1 mobile app.
Salesforce identity enables you to build a community quickly on a secure, reliable, and scalable platform.
Quickly find the most up-to-date posts, files, groups, and experts on any subject discussed within the community. Additionally, new topic pages are automatically generated to address the new subjects of discussion.
Files sync ensures you to access the latest files from any mobile device and easily share files, and even records, with groups, individuals. You can see all older versions of any file at the same file link.
You are able to take action right in the flow of business and in terms of converting leads to opportunities, approving expense reports, and more.
Groups provide structure to discussion and activity across your organization. Private groups enable discussion of topics that are not visible to the rest of the community.
The Salesforce Platform is trusted by the customers worldwide to keep their most sensitive processes and data secure.
How to benefit from Salesforce Communities?
What Communities do for you and how community fits into the broader journey of your customers and partners: Creating a Salesforce Community can be useful for employees, customers, and partners. It helps to reduce sales & marketing expenses, create brand loyalty, develop new products, peer based customer support, creating social networks, creating evangelists, and so much more.
Your community provides value to you:
- Insight comes from everywhere,
- Including sometimes, information you would not expect,
- Opportunity for direct communication
- Direct lead generation,
- Indirect lead generation,
- Advertising revenue
After joining Salesforce Community, you can deliver world-class service to your customers by providing them a platform to get answers. You can manage your social listening, content management, and workflow all at a single place.
Drive more sales and deliver world class service with Salesforce Communities!
Blog by Ajay Dubedi
5 Certifications, Developer from Cloud Co-Op, India