Industry experts have been harkening the arrival of dynamic personalization and predictive personalization for years now. As machine learning and artificial intelligence integrate further into marketing software capabilities, this is indeed a distinct possibility. However, while email blasts might be a thing of the past, an entirely individualized outreach system is still a work in […]
Salesforce is known as the #1 customer relationship management platform in use today. The platform helps businesses of all sizes communicate, in a meaningful way, with existing and potential customers. But that’s not all Salesforce can do for you. As you may know, Salesforce is equipped with a variety of analytic tools designed to help […]
If you work in marketing, chances are you know the term ‘marketing automation.’ But could you explain what it is to a co-worker in the elevator? Probably not. The truth is, marketing automation is a tough concept to grasp in just a few sentences. The best place to start is with an authoritative definition. According […]
The complexity of Salesforce is the very reason why Salesforce Administrators exist. Salesforce Admins are experts at setting up the software and optimizing the system to generate valuable customer service data points specific to each company. While everyone takes a unique approach to the job, there are some fundamental technical strategies that define a successful […]
As a small business owner, you must know the importance of customer satisfaction. In and amongst all the daily challenges of running a business, it is easy to lose sight of your customer support network. Are a majority of your customers happy? Why or why not? What can you do to improve upon your customer […]
Small business owners are always looking for the fastest way to scale their business with automation. Operating on a tight budget with thin profit margins is exhilarating and challenging – but it also forces you to cut costs wherever possible. In 2018, automation is the most effective strategy for optimizing efficiency and achieving fast growth. […]
Salesforce is one of the most powerful and effective CRM’s on the market. If used effectively, it can drive sales in markets you thought were too tough to crack, or swing deals with clients who traditionally went with a competitor. Prospective customer data is collected, organized, updated with each new development, and shared across departments […]
Cloud Co-Op is expanding its commitment to helping military veterans transition into the workforce, through its Vets2Cloud™ apprenticeship program that provides on-demand, fractional support to Salesforce clients. This help desk is staffed by former military veterans looking to transition into full-time careers as Salesforce administrators and developers.
The possibilities of what you can build with Salesforce Lightning are endless. But there seems to be a lot of misunderstanding about what a Lightning Component is and how complicated or simple they are to build. Once you begin to understand Lightning Components you will begin to better understand Salesforce itself.