Industry experts have been harkening the arrival of dynamic personalization and predictive personalization for years now. As machine learning and artificial intelligence integrate further into marketing software capabilities, this is indeed a distinct possibility. However, while email blasts might be a thing of the past, an entirely individualized outreach system is still a work in […]
Salesforce is known as the #1 customer relationship management platform in use today. The platform helps businesses of all sizes communicate, in a meaningful way, with existing and potential customers. But that’s not all Salesforce can do for you. As you may know, Salesforce is equipped with a variety of analytic tools designed to help […]
If you work in marketing, chances are you know the term ‘marketing automation.’ But could you explain what it is to a co-worker in the elevator? Probably not. The truth is, marketing automation is a tough concept to grasp in just a few sentences. The best place to start is with an authoritative definition. According […]
Small business owners are always looking for the fastest way to scale their business with automation. Operating on a tight budget with thin profit margins is exhilarating and challenging – but it also forces you to cut costs wherever possible. In 2018, automation is the most effective strategy for optimizing efficiency and achieving fast growth. […]
Salesforce’s quarterly releases bring exciting new functionality and features. Here is a Top 10 Summer 17 list of awesome new features presented to us by Spandy Medikonda.
No matter which Salesforce career path you’re on, it’s likely that a job interview will come up. Here is a handy Job Interview guide to get you prepared to do well as you prepare for that crucial job interview.
When Marketo Programs & Salesforce Campaigns work together, it helps sales teams understand, prioritize, and interact with the hottest leads and opportunities to enable smart selling and close business faster. Therefore, Salesforce and Marketo are the super combination.
Salesforce created Security Health Check to identify, track, and fix all the potential security risks in your system.