What’s The State of Salesforce in 2016-2017
Today, most companies are using Salesforce to attain their customers, revenue, and profit goals. The best companies are investing more in making Salesforce easier to use and ensuring their user’s ability to do their jobs from anywhere, on any device. These companies need to continuously improve Salesforce’s ease of use, while achieving a superior customer experience. Let us learn from the statistics of the State of Salesforce research.
Companies are now realizing the benefits of frequent innovation; they are finding new ways to effectively use data within Salesforce, and take action with their data.
The study is based on over 110,000 data points collected from 1,700+ Salesforce customers globally, including employees from very large enterprises, large enterprises, and medium to small enterprises.
A View of the Statistics
Of all companies surveyed, 96% see the potential for innovation with Salesforce, and 77% think that their company could be doing more with their Salesforce investment.
It appears that 49% of Sales, 59% of Service, and 61% of IT professionals see the greatest innovation potential on the Salesforce platform today. There are several factors driving innovation in IT field: development frameworks, tools to quickly build out new apps in response to requirements of the internal customers, and the potential to capitalize on Salesforce’s many APIs. Achieving a higher level of customers’ responsiveness and competing more in their time-frames are the expectations driving service. Sales professionals can continuously find innovative ways to drive revenue.
Interestingly, 65% of the companies are investing in making their analytics more actionable within Salesforce. Year over year, companies continue to increase investments in analytics to gain greater actionable insight. Decision-makers in the field of sales, services, and marketing use these analytics to make their decision-making processes faster and generate sales at faster speed.
And finally, 76% of companies who already have increased their investments in analytics to improve data quality during the last year, see data quality as a competitive advantage. 72% of companies who have increased their investments over the last one year see data as a strategic asset. 67% of the companies can access their data from other departments.
On the Other Hand
It becomes challenging for Sales to get more value out of Salesforce. Sales’ top data issues are:
- Accessing different types of data including data outside of Salesforce (30%),
- Poor or inconsistent data quality (25%),
- Reconciling data from different sources or across different Salesforce Orgs (16%),
- Not enough time or resources to deliver reports (14%),
- Lack of easy-to-use visualization tools for Salesforce data (9%), and
- Lack of data analysis skills (6%).
Data quality continues to limit the ability of a company to develop more effective marketing and selling strategies.
Re-active vs pro-active; 34% of marketers are reactive and use Salesforce just for reporting and/or lead routing only. Only 3% of marketers are using analytic intelligence, that is, using Salesforce to anticipate leads automatically.
While 61% of service organizations are increasing their investments in actionable analytics on Salesforce platform, only 32% of service organizations have invested in intelligent self-service, where applications automatically answer customer questions without any agent involvement.
Some Conclusions Drawn
Companies continue to expand their Salesforce reach within their organizations by adding new clouds in different departments. Marketers need to integrate the applications and platforms they use for accessing more and cleaner data. With a successful integration, campaigns will become more personalized and hence, their ROI can be effectively measured. To connect and engage with customers, marketers need the right tools while performing tasks in the field. It can be seen that the State of Salesforce is intelligent, analytic, innovative and full of potential.
This data was collected from a report in Forbes magazine. The analytics show a bright, innovative future for 2017. It’s time for Cloud Co-Op to help you take advantage of the many tools, excellent customer experience, automation, innovation, and more–up in the cloud with Salesforce.
Blog by Ajay Dubedi
5 Certifications, Developer from Cloud Co-Op India