5 Reasons Why You Should Use Marketing Automation

5 Reasons Why You Should Use Marketing Automation

Industry experts have been harkening the arrival of dynamic personalization and predictive personalization for years now. As machine learning and artificial intelligence integrate further into marketing software capabilities, this is indeed a distinct possibility. However, while email blasts might be a thing of the past, an entirely individualized outreach system is still a work in progress. For the time being, …

Marketing Automation What is it and How Does it Work

Marketing Automation 101: What is it and How Does it Work?

If you work in marketing, chances are you know the term ‘marketing automation.’ But could you explain what it is to a co-worker in the elevator? Probably not. The truth is, marketing automation is a tough concept to grasp in just a few sentences. The best place to start is with an authoritative definition. According to Wikipedia, “marketing automation refers …

We Support Your Business You Support Our Veterans

Cloud Co-Op Opens Veteran Powered Help Desk to Support Salesforce Community

Cloud Co-Op is expanding its commitment to helping military veterans transition into the workforce, through its Vets2Cloud™ apprenticeship program that provides on-demand, fractional support to Salesforce clients. This help desk is staffed by former military veterans looking to transition into full-time careers as Salesforce administrators and developers.

Lightning Components in Salesforce

A Beginner’s Guide to Building Lightning Components in Salesforce

The possibilities of what you can build with Salesforce Lightning are endless. But there seems to be a lot of misunderstanding about what a Lightning Component is and how complicated or simple they are to build. Once you begin to understand Lightning Components you will begin to better understand Salesforce itself.